Energized by NYC Sampling Success, ENGOBI Set to Explode in Durham, Raleigh
NEW YORK, May 16 -- Fresh off an explosive, New York City
sampling wave, the ENGOBI(TM) Girls are hitting the road, bringing ENGOBI
-- the love child of caffeine and snack chips -- to Durham May 17-18 and to
Raleigh May 18-19. Along with samples of the market's first
caffeine-infused munchie, the ENGOBI girls will give the Tarheel State's
Guitar Hero(TM) aficionados the chance to play the game along with friends
alongside the ENGOBI tour van.
The ENGOBI girls will bring on the noise, bring on the crunch this
Saturday, May 17, at venues ranging from Durham's Town & Country, 3700
Fayettville -- to the Durham Bulls Athletic Park to the 305 South
Anti-Mall. Raleigh residents in search of a crunchy, flavor-packed
pick-me-up should look for the ENGOBI van Sunday and Monday at local
locations including Mordecai Historic Park and Glenwood Avenue.
"ENGOBI is rocketing off New York City shelves as soon as it's
stocked," says Mark Singleton, VP of Rudolph Foods, the maker of ENGOBI.
"When we saw the way typically jaded New Yorkers are reacting, we knew it
was time to pack up the ENGOBI van and give crunch lovers outside Manhattan
the chance to tank up on the tastiest, crunchiest energy source around."
As the ENGOBI girls make their way down the Coast (see their complete,
nine-city itinerary at http://www.engobi.com/engobi-tour/events/), they'll
be blogging from the van each day about the cities they're visiting and the
people they meet. "If the ENGOBI girls, our high-octane snack chips or
guitars don't perk you up, I'm not sure you have a pulse," Singleton
declared. "With ENGOBI, couch potatoes just earned a place on the
endangered species list."
According to Singleton, a 1.5-ounce, single-serving bag of ENGOBI
contains approximately 140 milligrams of caffeine -- about 60 milligrams
more than a can of most popular energy drinks. The latest entry in the
functional foods category, ENGOBI will be distributed nationwide through
convenience stores and select grocery stores. High-energy ENGOBI is sold in
1.5-ounce, single-serving bags, with a manufacturer's suggested price of
$1.29 per bag.
About Rudolph Foods
Rudolph Foods Company, Inc. is one of the world's largest suppliers of
branded and private-label snack products, with plants in Ohio, Georgia,
Texas and California. Rudolph is solely dedicated to providing its
customers with the best quality products and the highest levels of customer
service at the best price. For more information or to order ENGOBI, please
call 1-800-241-7675, or visit http://www.ENGOBI.com.
PRESS CONTACT:
For more information, or to schedule an interview with a member of the
ENGOBI team, please call or email Melody Townsel at Fusion PR at
214-244-1072, or melody@townsel.com.
Photos, Graphics, Electronic Press Kit Available @
http://www.engobi.com.
See Also
